Eppel Boote becomes official summer partner of the Austrian Ice Hockey Association
The Austrian Ice Hockey Association and Eppel Boote are setting off into summer together. Under the motto ‘From the ice to the water—Team Austria on the Old Danube’, Eppel Boote becomes the ÖEHV’s official summer partner and will support Austrian ice hockey away from the rink as well.
2 min read
The Austrian Ice Hockey Association is delighted to welcome Eppel Boote as a new partner for the summer months. At the heart of the partnership is a joint summer campaign combining ice hockey, team spirit and the summer lifestyle.
Team Austria’s players are usually at home on the ice. For the new campaign, they will swap the rink for the water for a day and show a new, summery side of themselves on Vienna’s Old Danube. Together with Eppel Boote, this creates a special connection between Austrian ice hockey and one of Vienna’s most popular leisure destinations.
For the campaign, Team Austria players Dominic Hackl and Davina Falmbigl will be featured aboard a specially branded ÖEHV boat supplied by Eppel Boote.
The partnership is intended not only to be visible, but also to be experienced. A QR code on the ÖEHV boat from Eppel Boote will take visitors directly to the ÖEHV’s digital channels and campaign activation.
Under the motto ‘Vernetz ma uns’ (‘Let’s connect’), visitors and fans are invited to capture their own summer moment with the ÖEHV boat and share it with the ÖEHV on Instagram. Anyone who spots the branded Eppel boat on the Old Danube—or takes it out themselves—can post a photo or video to their Instagram Story and tag the ÖEHV. Selected posts will then be reshared via the ÖEHV’s social media channels.
In this way, the partnership becomes a joint summer campaign connecting Team Austria, fans and ice hockey enthusiasts even during the off-season.
‘We are delighted to welcome Eppel Boote as a new summer partner in the ÖEHV family. Together, we are taking Team Austria from the ice to the water this summer and presenting our sport from a new perspective. It is particularly exciting that we can actively involve our fans in the campaign. Under the motto “Vernetz ma uns”, we want to share special summer moments on the Old Danube,’ says Alexander Helwig, Managing Director of the Austrian Ice Hockey Association.
Werner Ahammer, Managing Director of Eppel Boote: ‘Eppel Boote is delighted to partner with the Austrian Ice Hockey Association. During the ice hockey off-season, we offer the perfect opportunity for a short break in the heart of Vienna, relaxing aboard a boat on the Old Danube. We wish the national teams a successful preparation period for the coming season and look forward to many exciting games next winter.’
